Hawthorn at Cotton Hill

Need The leadership team at Hawthorn, formerly The Willows of Cuthbert, desired a complete image overhaul and how they communicate to prospective residents and families.

Solution After assembling a creative team including management, our first objective was to design the rebrand to focus on the heart and soul of leadership’s core values. The result was new branding to make a bold statement and the creation of a digital media platform. Our strategy is centered around the enhanced and active lifestyle prospective residents will experience at the Hawthorn through the photography, print design, and the website.