ERA Lab

Need The water testing facility wanted to dive into the digital world starting with a website overhaul. Although they deliver quickly and are competitively priced, they wanted a more dynamic way to show their customer benefit and corporate personality. Furthermore, ERA Lab’s biggest customer challenge is receiving improperly collected water samples and inaccurate custody chains, which leads to customer sample duplication and delayed results.

Solution We designed a website that replaced scientific sterility with humanness and produced a promotional video showcasing ERA Lab’s customer commitment, integrity, and capabilities. After building a custom YouTube channel, we embedded the player on their website homepage. We also produced easy-to-follow videos that are instructional, informational, and entertaining. These videos are distributed through their website, YouTube channel, and outbound marketing.