Cogito Mental Health Services
mental health services
Need Cogito needed a 15-second commercial for airtime they purchased with a network channel. Their target audiences were parents of adolescent males and teachers/school counselors.
Solution A 15-second time constraint made it difficult to sell to two different audiences so we developed a concept that illustrated both perspectives in one scene. We shot each perspective independently and produced two separate commercials that ran alternately during the allotted time slots.