Macy Easom Cancer Research Foundation
cancer research organization
Need The Macy Easom Cancer Research Foundation wanted to communicate its mission, needs, and results in a way that captured the essence of the foundation while honoring Macy Easom. They also wanted the foundation’s main fundraising event, The Princess Macy Golf Tournament, photographed to document the memories and build enthusiasm for next year’s event.
Solution We produced a video giving personal insight through narration from family members while using using the foundation’s lead medical expert, Dr. Charles Keller, to explain the nuts and bolts of the research and how that research is being applied. We used the tournament as the backdrop while highlighting the mission, needs, results, benefits of participating and donating and those who are receiving or have received the benefits of the organization.